请问MSC MARKETING的前辈们，收到这封书单邮件后应该怎么准备

eveyzhong

Reading
The semester 1 reading lists will be published when you join us. Prior to arriving you may wish to prepare yourself with some preliminary reading. The following texts are recommended:

Jobber, D. (2009) Principles and Practice of Marketing (6th Edition), Maidenhead: McGraw-Hill.

Ellis, N. et al. (2010) Marketing: A Critical Textbook, London: Sage.

Baker, M. and Saren, M. (2010) Marketing Theory: A Student Text (2nd Edition), London: Sage.


Electives
During the second semester (January 2012 onwards), you will study TWO elective modules. The list of elective modules outlined in the prospectus is subject to change, but for 2011/12 it is expected that the following modules will be available for you to advance your studies:


•        A Critical Inquiry into Consultancy
•        B2B Marketing and Supply Chain Management
•        Consumption, Society and Culture
•        International Marketing
•        Quantitative Marketing Intelligence
•        Services Marketing


You will be asked in October to select your two preferred options from this list.

These are very exciting times at the School of Management and we look forward to welcoming you soon.

eveyzhong

回复 xixiyang490 的帖子

谢谢你~！我要买reaserch methods和打印机~，还有么？

eveyzhong

回复 xixiyang490 的帖子

谢谢！